Wednesday, 2 March 2011

Possibly The Cleverest Advertising Campaign Of 2011

I must have been sent this video 40-something times in the last week by readers and my Twitter followers. The people who made it were very clever and probably knew that people like me - and the people who sent it to me - would endlessly link to it and spread it virally:



Additionally, the makers of the advert sent my cats some cardigans, "handmade by thumbcats" (apparently Mabel, the thumbcat in the advert with the embroidery, is the specific cat responsible for knitting them). They didn't, however, say that they were advertising milk - just that they'd read Under The Paw and Talk To The Tail and wanted to send my cats some presents. It's all very stealthy. They probably assumed I would post pictures of The Bear, Ralph and Shipley in the cardigans. WELL I AM NOT GOING TO PANDER TO THAT. WHO DO THEY THINK I AM? I AM AN ARTIST, NOT A FACILITATOR FOR CORPORATE GAIN.

Oh, okay. I've changed my mind. Here are my cats in the cardigans.




*

* Late one night soon, when I am fast asleep, Ralph will piss in my kettle.

14 comments:

Lucy said...

I love this ad and immediately linked it on Facebook I have to admit! (Mabel is totally my fave)

The cardies are pretty impressive marketing though, and your cats look over the moon with them!

billygean.co.uk said...

Love it!

Now I presume you know about polydactyl cats? :)

BG

nicsnotebook.com said...

Aww how cute!! I have seen the video but have no idea who the company behind it is? Surely that's not 100% great advertising then?!

Mellers said...

Yes, these are marvellous cats and an inspired advertising coup. I am a bitter and cynical individual when it comes to advertising (and claims made by manufacturers) - but I am a cat fan and stared at this ad open-mouthed with longing (I want ALL of those cats to come and live in my house). When it comes to cats, and cats in ads - I am obviously far to weak, it seems...

liz said...

wow that was so funny...makes you wonder what do they think of us.. love it..

Renee said...

Wow, this is seriously awesome!

Barbara said...

So funny - I've not seen the ad before. Love those cardigans - my cats would shred me and the cardigans if I tried it with them!

T said...

They are super smart those marketers! I Want some cat sweaters! wah!

Winskillfull said...

The Bear looks alarmed, Shipley looks delighted, and Ralph...Ralp looks like pissing in your kettle is only the FIRST stage of his revenge....

Moggie711 said...

Love this ad - it makes me laugh but how did you get your cats to wear cardies - I would be a scratched and shredded individual if I tried such frippery.

The Ginger Darlings said...

He has already done that! The pissing in your kettle bit. And on your toothbrush too! I have to say they look very impressed by being dressed up in cardigans. NOT.

Lyn said...

I too linked it on my blog and facebook page, I think Ralph suits the 'hoody'
love
Lyn

mariel said...

Funnily enough all my friends have forwarded this advert to me. Its like they think I'm some kind of crazy cat woman or something...

Pet Insurance said...

I just love this advert so much, it must have taken ages to make